Hattie B's

For Hattie B’s, merch isn’t just an afterthought — it’s part of the experience. We work closely with their team to design and produce location-exclusive gear that celebrates each city they call home. Every piece from bold tees to subtle accessories is crafted to spark pride, start conversations, and travel beyond the restaurant.

Shirts

By turning customers into fans and fans into walking ambassadors, Hattie B’s merch program has become a powerful extension of its brand, with organic reach baked into every drop.

Hats

Outerwear

Swag

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Case Study